Drones have single-handedly changed the aerial photography industry. Thanks to advanced technology and dropping drone prices, becoming a drone photographer is easier than ever. In fact, you can survey land, explore hard to reach places or even create unique aerial video for the cost of a simple drone.
But there’s more to becoming a professional drone photographer than buying a drone, snapping some shots, and selling your work…
While drones offer you the chance to capture stunning aerial shots and help improve your portfolio, get started can be a challenge. That’s why if you want to start your own drone photography business, you should follow these steps if you want to push ahead of the competition and be a success.
Table of Contents
1. Learn the Basics
This may seem obvious, but learning the basics about drones with cameras before starting your business can be helpful.
Drones can be expensive. Investing a lot of money into something that may not work the way you expect it to may not be the best idea.
Though every drone will be different, here are some things all photography drones should have:
- Camera Gimbals: A gimbal is a stabilizer that keeps your drone camera steady from the vibrations that occur during flight. This is the key to grabbing high-quality aerial images and has the potential to make or break your shots.
- GPS: Just the like the GPS functionality you have on your smartphone, drones have ways of determining their exact position and relaying that information to the controller so you always know where your drone is at.
- FPV: FPV stands for “First Person View” and refers to the time your camera broadcasts live video content to you as you fly your drone. Though typically used for drone racing, this feature is helpful when trying to grab that one-of-a-kind shot mid-air.
- Flight Controller: This is the piece of equipment used to fly your drone. It should come with things like flight status data, a map overlay, waypoint control, live streaming video, a long-lasting battery, and manual flight control.
- Collision Avoidance: This feature helps your drone avoid crashing into objects that appear in its flight path.
Of course, these are just the basics. The range of features your camera drone has will depend on the model you buy.
2. Buy the Right Equipment
If you’re looking to start a drone photography business, you’ll need to buy a drone that can handle your photography needs. And while knowing the basics mentioned above is a great start, there’s more to owning a camera drone than that.
For example, you’ll need to decide whether you want a built-in or on-board camera. Drones with built-in cameras are larger and usually take lower quality images. Drones that allow you to attach your own camera, however, are easier to manage and take higher resolution images once you learn how to fly the drone.
It’s recommended that beginner drone photographers start with a lightweight drone that doesn’t come jam-packed with features. They are sturdy, cheap, and easier to fly than their heavier counterparts. After all, just because you have a high-tech drone doesn’t mean you’ll be able to take amazing images from the start. Drone photography takes practice, and sometimes that practice is better done with a cheaper model.
In addition, it’s best if you familiarize yourself with some of the most vital drone accessories:
- Additional drone batteries since drones typically fly between 10-25 minutes before dying
- Propeller guards to help prevent damage from getting too close to things like foliage
- Extra propellers in the case they do become damaged mid-flight
- SD cards so you never run out of memory while out shooting
- LED lights for nighttime flights
- Landing pad to protect your drone when you’re finished
3. Learn to Fly
If you don’t know how to fly your drone properly, you can’t expect to grab worthy images or video for your drone photography business.
It’s okay to start off with a basic drone camera and work your way up to more advanced drones with specialty add ons. Mastering the craft of aerial photography from the beginning will help you hone your skills, become a better photographer, and secure you more customers and sales in the long run.
Here are some helpful tips for getting started:
- Read the manual so you know how everything is supposed to work
- Configure your speed and maneuvering settings
- Test the camera settings each session to make sure you get the best images possible
In addition, be sure to read up on how to use these common features:
- Smartphone feed for seeing exactly what your drone camera is capturing
- Smart mode to help with stabilizing shots in windy or otherwise shaky conditions
- Tracking so you can capture elements, such as yourself, in every shot
- Geofence so you can restrict how high and far your drone will go
Again, the features you can use will depend on the model you have. However, knowing which features exist and are helpful for those just starting out gives you a good foundation to work with.
4. Update Yourself on the Laws
There are many places that have strict rules regarding drones, their flight patterns, and the types of images they can capture. This is especially true if you are near any private property, federal buildings, schools, or airports.
Knowing where you can operate your drone will help you avoid fines. For example, in the United States, drones weighing between 0.55 and 55lbs. require a Federal Aviation Administration (FAA) registration.
It’s also important to note that taking photos with a drone for personal use is acceptable. But if you plan to use the images you capture for commercial use, you’ll need the help of professionals to make sure you aren’t breaking any federal rules by selling your drone images.
It’s important to note that different countries will have different rules regarding commercial drone photography. And as drones with cameras become more commonplace, new legislation is being developed to address new situations all the time.
For more information about drone laws in the United States, check out the FAA website. For those in the UK, refer to the Civil Aviation Authority website. Lastly, for more generalized information about where you can legally fly your drone, check out this helpful article.
Additional Legal Considerations
You might also consider doing the following to help better protect yourself:
- Buy Drone Insurance: This not only protects you against accidents involving your drone, but it also gives you priority over those without it. It’s also a nice thing to point out to potential customers so they never fear the image or the means by which you’ve captured an image was done so illegally. Lastly, you want to protect your investment in every way possible, since drones and their accessories can become expensive as you advance your business.
- Get a Flying License: While there is no simple “yes” or “no” answer to the question about needing a flying license (especially because the answer is largely based on where you live), the truth is, many countries will require licensure for those flying drones for commercial purposes. In other words, if you’re making money with your drone, you should probably get a license.
Remember, we are not lawyers! We are simply relaying helpful information. It’s ultimately your responsibility to research local and federal laws to avoid fines or punishment. Consider consulting with a professional if you are ever unsure about how to conduct your drone photography business in accordance with the law.
5. Prepare a Pre-Flight Checklist
If you rely on the images you capture to make you money, creating a pre-flight checklist is crucial. After all, you don’t want to waste any time or money while taking aerial shots. And being prepared before you start is the best way to avoid preventable issues. It will also ensure everyone is safe, including your drone.
Here are some of the most important things to include on your pre-flight checklist:
- Flying Area: Where will you be flying your drone? Will it be on private property where you need a permit and permission, or in a public area?
- Surroundings: Will there be a lot of people around? Will you have the freedom to fly high and low without risk of injury or damage? Will you need permission from anyone around to have a drone flying near them?
- Weather Conditions: What will the weather be like and how you will you need to prepare?
- Battery Life: Do you have all your batteries charged and extras on hand? How long will have to capture the images you want to photograph?
- Drone Settings: Based on things like weather, surroundings, and fly area, what settings will you need to configure on your drone to capture the highest resolution images possible?
- Propellers: How do your propellers look? Do they need replacing, and if so, do have some on hand?
- Drone Camera: Is the drone’s camera properly mounted, whether built-in or on-board?
- Controls: Are all the functions on the controller working? Is your smartphone properly synced with the controller? Are the controller and drone communicating with one another?
Taking the time to answer all of these questions before you set out to take your aerial shots will save you a lot of time and frustration. It will also ensure you grab the best images possible, which will only help your business succeed.
6. Remember Drone Photography Tips and Tricks
Besides remembering every step up until now, it’s important you familiarize yourself with some tips and tricks for capturing the best aerial shots you can:
- Start filming or taking photos right before you hit the sweet spot and continue afterward to guarantee you got the shot you want
- Always watch your battery life so you don’t risk losing out on a great shot or accidentally crashing your drone
- Be aware of the sunlight, just as you would taking photographs on land, to prevent unwanted shadows, cast-offs, or warped images
- Aim to take photos of things directly in front of the drone camera for the best quality and perception
- Experiment with long-exposure to capture movement with your still shots
- Look for patterns and symmetry as they are pleasing to the eye and create a sense of order
There are many tips and tricks you can follow to get your drone photography business started in the right direction. And the better the images you capture, the more clients and customers you’ll have. That’s why the ultimate tip for starting a drone photography business is to never stop learning.
7. Work on the Business Side of Things
It can be fun and exciting to invest in a drone, learn all the tips and tricks for taking great pictures, and get out into nature and start snapping shots or recording video content. But remember, this is a business you’re starting and you need to find a way to monetize your new skills as a drone photographer.
Study the Competition
As drone photography advances, you’ll find more drone photography businesses emerging. If you want to be competitive, you have to study the competition and see where the gaps in services are so you can fill those gaps and offer customers or clients what they’re looking for but can’t find.
For instance, maybe all the drone photographers in your area only focus on still shots, leaving video content open. Or perhaps only high-end services are being offered and you can offer lower prices for those looking to buy affordable aerial prints.
Don’t waste your time trying to join an oversaturated industry. Instead, highlight your specialties and choose a niche (such as real estate, boats, landscapes, etc.) that is both competitive and unique so you can generate the most revenue possible.
Create an Online Portfolio
People are always looking online for businesses to help them with their photography needs. And if you sell prints of your aerial shots you can bet people will be online looking to buy.
Because of this, you should consider launching a website where you showcase your best work and give people a way to either buy from your online store or get in touch and hire you.
Need help displaying your best work for people to view instantly upon arriving on your WordPress website? Check out the Modula WordPress Gallery Plugin to create stunning galleries with your best aerial photographs!
With Modula Gallery you get the following features:
- Ability to design custom grids – freely resize images within the gallery container so you get to choose which images stand out
- A choice of 6 different stunning lightbox effects
- 12 stunning and creative hover effects built-in. Using an effect is a great, simple way to engage your audience. The effects are designed to be cross-browser compatible and with the use of modern techniques like CSS3 animations, the effects work perfectly on mobile devices too.
- Ability to further customize your gallery with custom CSS.
- Premium Modula video extension available so you can easily add videos to your gallery.
The Modula Pro Speed Up extension provides users with unlimited image optimizations and access to a content delivery network to serve their images from at no extra cost…
Market Your Drone Photography Business
Stacy Garlington, owner of DIJ Aerial Photography Academy, says that these days almost everyone has a social media account and “By posting your best images this will get the word out that you are serious about pursuing aerial imaging.”
You can’t just hope that people will hire you for your drone photography services or buy your aerial images because they happened to land on your website. You have to market to your target audience. If you don’t, all you have is an expensive hobby that makes you no money.
By posting your work on social media channels such as Facebook, Twitter, and Instagram, you can reach a broader audience, drive traffic to your website, and secure highly qualified leads interested in what you have to offer.
In addition to promoting your online business, you should look into monetizing your love of drone photography by selling your photos online on platforms like Adobe Stock, Getty, or Shutterstock to increase your profits and establish your reputation as a professional drone photographer.
And there you have it – we hope you enjoyed our ultimate guide to starting a drone photography business! 📸
It can be tough to launch a drone photography business if you aren’t sure where to start. But once armed with the right steps, a little bit of advice, and some persistence to succeed, you can have your online business up and running in no time, complete with images of your best work that people will want to buy.
If you want to make sure your aerial images are secure from theft, make sure to check out this guide to protecting your website images. And if you need help getting your drone photography business website started, take a look at the best WordPress plugins for photographers.
Do you have a drone photography business that has a gallery of the best work you want to share with us? Tweet @WPModula or leave a comment below! 🚀