There are a lot of great photographers out there that are able to capture the beauty of a scene, as well as the emotions hidden behind it, all in a single snapshot. It’s an amazing job that you have to put a lot of effort into in order to be great at it. In this article, we want to discuss two ”niches” of photography, more specifically portrait vs landscape. What makes each of them special, why some people choose one over the other, and a few other great tips you can use, no matter if you’re a professional or just at the beginning of your career.
It’s true that this article could be more useful for those who are just starting in the business. But there’s always the case where someone wants to switch sides to another type of photography, even if they’ve been doing it for a long time. We all need some guidance or reinforcement of our thoughts and beliefs sometimes. So, whichever category fits you best, we’re here to help you!
|1. Photography career|
|2. Differences between portrait and landscape|
|3. Influencing factors|
|4. The rule of the thirds|
|5. Multiple uses for your photos|
|6. What’s the next step?|
|7. Introducing Modula|
|10. Things to bear in mind|
Photography as a career has always been a great choice. It is a very competitive job and for that, every photographer has to develop his own style by following and adding their own twist to trends that now attract clients. That is probably the reason you are searching which one of the two most popular photography styles is worth dealing with – portrait vs landscape.
Portrait photography. This is something that most likely will always be in demand. Your clients can be literally anyone, including pets, as their owners want to keep their memory forever. People want to capture the important events in their life, such as their graduation, birthdays, or engagement. Others want to commemorate their families by taking family portraits. No matter the reason behind, portraits will still be on the scene for a long time, since people want to remember their most treasured memories in a beautiful manner, and that can only mean that they will eventually go for a professional photographer.
You can either work for a studio that has a client base, or you can try doing something on your own. Here are some useful tips on how to become a successful freelance photographer. As long as you have a passion for this domain, you’ll definitely succeed.
Landscape photography. This is the type of job that brings you not only financial support, but it also offers the possibility to capture the most amazing sceneries out there. It’s true that it has some perks that are not found in the portrait section, but the downside is that you don’t get to have as many clients. The best-paid jobs in this field are the ones provided by organizations that have this profile – such as National Geographic. But you can succeed if you start your own business if you find the right places to promote yourself. Check out this article on how to sell your photos online, which provides you with the best platforms that need such pictures.
What’s different about them?
When we talk about portrait vs landscape, we should consider the fact that we could refer to three different things:
- Photography genre
- Camera modes
Portrait. The photographs that are tall and narrow, shot in a vertical position are portraits as orientation. You usually focus on a subject, no matter if it’s a person, a pet or an object. The attention is on the central element, while the background just completes the picture. You offer it a certain feeling and meaning that couldn’t be captured otherwise.
Landscape. Wide, short, horizontally shot photos belong to the landscape category. They are about our surroundings with less to no focus on a certain object. If you want to show spaciousness, give people room to breathe in your snapshot, put things in context, and give them meaning, then this is definitely something you should try out.
Of course, anything can be captured as a portrait or landscape. It’s up to the photographer what format suits best his subject or scene, and how one of these options fits accordingly to the message he wants to send along with the picture.
Just as you start your career you have to decide whether you are going to be a landscape photographer, a portrait photographer, product, macro photographer, etcetera. You can try to combine some of them, but as you advance in your career, you might find the need to choose a niche that you’re really good at. Let’s see about portrait vs landscape, with their perks and disadvantages.
Portrait photography genre. Portrait photography has a model as a focal point. The model is not at all times a person, it can also be a pet or even an object. The jobs you are more likely to have if you are interested in portrait photography are fashion photographer, wedding photographer, sports photographer, pet photographer, and so on. Commonly this type of image is shot and set vertically, so you can truly make the model stand out.
It’s true that this genre of photography can be quite challenging because working with a subject can e tricky. You have to be careful to really capture the emotion you want to display or be able to find the perfect angle so a certain part of your model stands out. Another thing to keep in minds is that if you’re not working for a magazine, website or something of this type, where you have specific directions on how the pictures should look like, satisfying your clients, at least in the beginning, can make you feel like you’re not made for this. But worry not, as greatness is achieved with practice and soon enough you’ll be looked for because of your skills.
Landscape photography genre. It is made up of outdoor nature photographs – environment frames, aerial photos, wildlife, plants, and macro shots. Most often, the landscape frames are taken and displayed horizontally. Besides the fact that it’s the best way you could visualize them, you can also give the scene enough negative space to create a good focus point.
One would think that landscapes make for simple subjects, right?
No posing, directing, or desperate attempts to obtain and capture a meaningful expression. Landscapes will never complain that you’re taking too long, or that it’s too hot or cold. But those who are willing to become landscape photographers know what a challenge this can be. Although you don’t go through all the trouble of finding the right approach that satisfies both yours and your client’s taste, there are a lot of difficulties in taking the perfect picture. Looking for the right angle, capturing the essence of the place, sending the right message are just a few of the things you’ll have to deal with. If this is your passion, working hard to take THE snapshot will pay off in ways you don’t even expect.
Portrait mode. In a composition, you have three basic layers:
- the foreground (the area in front of your subject)
- your subject
- and the background (the area behind your subject)
In digital photography, it is a function of the digital camera that allows you to maintain the focus on a model. That is why it may blur the background of the image. Most of the time, this feature is displayed as a button in the shape of a person. If you want to shoot in portrait mode with your smartphone, you just have to hold your phone vertically.
Landscape mode. It’s also a function of the digital camera and it focuses on a scene, giving it more sharpness when the scene is distant. This mode is commonly represented by a mountain shape on the display of the camera. To shoot in landscape mode on a smartphone, you just have to hold your phone horizontally. Simple, right?
Landscape photos are usually horizontal, so to integrate negative space to make the scene look more solid. Negative space is the space around and between the objects, in a composition. You need it to set a focal point – it is the point of interest that gives your art uniqueness.
Many photographers say portrait photography has fewer downsides. You can snap portraits with a smaller camera or even a smartphone. The thought of heavy gear will not be your problem. But bear in mind that most portrait photographers have a studio with all the tools they need. So you won’t have to carry them, but an investment in such gear will be a necessity at some point. Here are the essentials you’ll need to begin with.
The beauty of portrait photos lies in the composition. As a result, many photographers tend to shoot more outside. While the elements added to a portrait frame just give diversity to the composition, in landscape photography they can add depth, texture, and warmth. Nevertheless, things like access to the right location and the weather can be crucial to taking the perfect photo, so you’ll have to turn to a studio.
- sun position
When we speak of mobility, we think of the ability to move, in this case, while taking or to take the photo. As a newcomer to this field, you really have to consider the weight of the gear you have to carry when shooting. But if you truly wish to make this your full-time job, here are the basic pieces of equipment recommended. The things that you will 100% need as a landscape photographer are:
- wide-angle lenses
Let’s just say that the camera is the basic instrument you need. Go wide. Why wide-angle lenses? A wide-angle lens has a focal length of 35mm-ish or less and is usually the tool of choice for many landscape photographers, simply because you can capture more of your surroundings.
Lastly, grab a tripod. In addition to the wide-angle lens, another useful thing to have is a tripod. It could be a regular tripod with legs of adjustable height that pivots or it could be one of those super adaptable and bendy ones. If you have your camera on a tripod, it allows you to concentrate more on the changes of the scene instead of being forced to endlessly recompose the shot. Stability is most of the time the key to a great shot.
The rule of thirds
Even if we’re talking about portrait vs landscape, the rule of thirds is a pillar for your photos. In photography, the rule of thirds is a type of composition in which a frame is divided into 9 equal parts, by horizontal and vertical lines. In simpler terms, it helps you capture the subject of the photo in a way that’s pleasing to look at, which is, after all, the effect we want our work to have.
An experienced photographer will know how to take a great snapshot because they follow this rule (and many others, of course). But, as a beginner, it’s very important to consider every aspect that can bring you closer to becoming a professional in no time. Here is an article that explains what this is and how it works. So make sure you take a look at it, so you can improve your style and become better with every picture taken.
Multiple uses for your photos
When you’re working with a client that knows exactly what he wants, you have to adjust in order to do the job well. It will not be portrait vs landscape anymore, but rather what the client wants vs what I know how to do best. Most of the time, they use the photos for multiple purposes, such as displaying their products or services, presenting their employees, showcasing their headquarters, and so on. This might mean that they’ll want to spread the pictures on multiple platforms that request changing the format. This is tricky because you have to make sure they are able to do that without altering the quality of your image.
This is why the best solution for this is cropping in the camera. Make sure you frame the shots in the way you intend to use them, rather than crop them afterward. It’s true that this is the ideal situation that requires more work than doing so in post-production, but if you establish things with your client from the beginning, this won’t be a problem.
However, this is not always the case. Take the pictures in such a way that they allow cropping after you took them, or give your client the possibility to do that himself, rather than depend on you after finishing the job.
Why is it so important for a photographer to capture a mix of both styles?
Well, there’s a number of reasons that only serve to your advantage, if you choose to do so. We talked about portrait vs landscape, but combining them can make wonders. First of all, mixing the two can give you a fantastic combination that looks visually appealing on a website or in a gallery. Second of all, as we said above, you give them materials to use for different purposes and that can be shared across multiple platforms without altering the quality, essence, and message of the picture. It’s a very important thing because versatility and professionalism are what draws clients. Last but not least, the variety keeps you busy because learning new things is always in your personal advantage. As we already said, it not only draws more clients but expands the possibilities you have to new opportunities that you didn’t even think of.
What’s the next step?
No matter what format you decide to use, as a photographer you should always intent to express meaning through your frames. And because for many, it is a job, rather than a hobby, it’s very important to sell yourself in order to get the business going. It’s true that there are a lot of jobs in this field, but most of them are already taken. So, you have to take the matter into your own hands and do promote yourself.
Introducing the Modula plugin
If you chose WordPress as a host for your website, you’re the lucky one that can benefit from the most user-friendly portfolio plugin out there. Modula is the perfect way to create a portfolio, as well as stunning, responsive photo galleries to showcase any of your projects. It doesn’t matter if you’re only taking portrait or landscape pictures, or even both. The coolest feature that you can benefit from is included in this plugin – you can keep the original size and orientation of your photos without any cropping involved. You’ll have a beautiful, diverse gallery that will definitely attract many customers.
Install the Modula Plugin
First things first, let’s talk about some of the benefits you’ll get after you choose this plugin. You can customize it according to your style and taste:
- Image hover effects so you really stand out from the others;
- Free resizing of all photos within the portfolio container in case you need a bit of a touch-up;
- Integration of video content if you’re looking to try other things out as well;
- Social sharing because it’s important to get yourself out there;
Modula has over 70,000 active downloads because it’s one of the easiest ways to create a beautiful portfolio with no fuss. For those of you who are a bit unsure about the whole process, you can check the tutorials for each feature that this plugin offers.
Download and activate Modula
In order to activate the plugin, go to Plugins > Add New in the WordPress repository. Enable the plugin and click the blue button below it.
Create your portfolio
In the WordPress Admin menu click Add New so you can create your portfolio or your first gallery. You can start adding photos and customizing everything according to your vision.
Upload images to your portfolio!
When you’ve decided which photos best represent your work, click Add to Gallery.
After clicking Add to Gallery, you’ll see your photos in the gallery edit section as seen below:
Modula is super easy to use, with a drag and drop option, as well as moving pictures around with a simple click.
Publishing and inserting your portfolio
Now that everything is sorted out, you just have to press Save.
Customize your portfolio!
Now that everything is sorted and you’re ready to show off your portfolio, make sure you use all the features included! It would be a shame not to, since displaying your work in the most beautiful manner will only bring you benefits. As an add-on, we send all of our subscribers s few e-mails with tutorials, to make sure everything runs smoothly for them!
If you’re a freelancer looking to take on projects, you need proof of your previous work so people can trust you. The best way to showcase your work in a professional manner is by creating a portfolio that displays your best shots. Since our world is mostly happening online, with people looking you and references about you on the internet, you have to keep up with the trends and make your portfolio searchable with just a few clicks. This article is great if you don’t have a website and you’re looking to create one. Find out what are the best website builders and start making yours. The next step after you have this up and running is to actually start working on your portfolio. Here is a step by step guide that will help you build a stunning representation of what you do.
Because we promised this as well, here are a few tips on a few topics:
- To make a subject look tall, regal, use the portrait orientation. If you want to emphasize that even more, shoot at a lower angle.
- To fit in the frame multiple subjects, you can use the landscape orientation.
- Trees can be shot in both orientations. The portrait orientation makes them look tall, infinite, while the landscape orientation will make them look more solid.
- If you are taking pictures of a model, the closer you are the closer the viewer will feel to the subject.
- The more variety you have in your content, the more clients you will attract.
- Avoid cropping your material, you surely will lose quality.
- You can add filters to the lenses, bought or handmade, to give a certain effect to the photo.
Now that we went through a lot of things that a photographer needs to know, we want to have an overview of what we discussed:
- You can choose one of the styles or go for both. Keep in mind that practice makes perfect. So if you’re just getting started you might want to master one before getting into mixing them.
- Both have advantages and disadvantages, so make sure you pick the one that fits you best.
- You’ll want to make a client base, so promoting yourself is the way to go. With our tip on using Modula as your ally, you can only benefit from this choice.
Things to bear in mind
It’s important to be careful and research when you start on a path like this one. We presented you both options with their ups and downs. Only you can choose the one you like and feel like it fits you best. This is why we wrote so much about portrait vs landscape. So you can get a sense of what each of them is about.
To reach the level of high-quality material, great expressivity, and success, you must shape yourself with a style you like, but also with a style that your customers like. On top of all of that, you must have the means to promote yourself. We mentioned Modula as a way of starting to build a beautiful portfolio so you can get out there and make a name for yourself. So do whatever makes you achieve great things and become the professional you want to be someday!