What does photography mean to you? Is it a hobby? Is it a way to make money? Either way, to understand this art, you need a vision. Photography as art needs inspiration and a large amount of dedication. Not everyone can become a professional photographer. We all take pictures, but not all of us can tell a story through them. If you are surrounded by creativity when you want to take photos, capture what you see and show people what they can’t see. How can you do that? By selling photography prints.
Selling photography prints can be a rewarding and thrilling adventure. You can create a community, get to know many people, promote your work, earn money, and so on. Even if you specialize in nature portrait photography, sunset photography, headshot photography, real estate photography, or any other styles, you can move on to the next level and sell photography prints. There are two ways of selling photography prints: offline and online. Well, let’s jump right in and find out how to market your photography business.
Selling photography prints offline
A professionally printed portfolio is the first step in making money with offline prints. This is the one that creates an impact at first sight on your clients. As a photographer, figuring out how to sell your pictures is the most important step to creating a successful business. Selling photography prints offline can be easy but also complicated. Let’s dig in and see how you can market your work offline.
1. Look for a quality printer
If you want to sell your art as you see it, I advise you to start finding a quality printer. You need your pictures to be printed with a high resolution and ready to be sold. It would be a shame for your photographs to come out pixelated or blurred and to spend money on prints in vain. More, it would be unprofessional to sell low-quality photos. Grow your business; don’t make it go down! Do a little research, ask someone to help you find a quality printer, and start putting your pictures on paper. The more quality your photos will have, the more you will sell. And you will attract more clients as well.
Though, if you don’t want to spend your time printing images, you can go to a print shop. Find out which are the best print shops and where other photographers print their pictures. Don’t look for cheap print shops. You will be disappointed when you see that your photographs are low-quality. Also, it will be a waste of time and money. I recommend you ask for a test print before collaborating with someone to make sure that your work will be shown as it is.
2. Frame your pictures
Some clients will ask you to frame their pictures. Why is that? Because they will look more stunning and will get a different perspective on your photos. Many of your clients will want your images exposed on a wall. Imagine a smoke bomb photograph on the wall of a store and a simple, but breathtaking frame. This is how you will get yourself known and people will start calling you. If you have the right skills, you can do this by yourself. If not, don’t try to do the impossible and leave this in the hands of a professional. I know, it will cost you extra money, but it’s better to ask for someone’s help than to fail. Your clients need a good-looking framed picture on their walls.
3. Galleries and art faires
From my point of view, this is where all the fun part happens. Join photography Galleries and art fairs to sell your pictures and let the world know you. Don’t just expose your photos and leave. Be there to interact with people if you have time. Your interest in your work is important to your potential clients. And it can be another way to make yourself known. So, take some time for your people and be there to present your vision to them.
People buy art because it has a meaning and a story to tell. With every picture you take, you will be able to create a wordless story. Well, that’s why you should be present at these events. To show people what they can’t see. The story behind the visual. Now, your clients will have two things: a story and a picture. Not only will they buy your work, but they will also look for you to take impressive pictures of them. If you want to wallow in money, you need to know how to market your business.
4. Pick multiple ways to print your pictures
Don’t settle for less. Print your pictures on different items like t-shirts, cups, magnets, and so on. Try to diversify the items you offer. There’s one thing for sure – people are irrational when they see something they really want to buy, and they spend a lot of money. I bet you know what I’m talking about. We all do the same. Or you can sell art canvases. Now, it is fashionable to have a canvas on the wall. It revives the room and makes it look more classy. Also, tapestries are voguish and an excellent way to fill your wallet.
Besides, get crazy with filters, contrast, brightness, and edit your pictures to match the materials you print them on. Print in color or pick black and white photos. When it comes to selling items, the sky is the limit. Notice which pictures are more appreciated and sold countlessly. Or take a look at what other photographers sell more. Keep your eyes open and your work upgraded.
Selling photography prints online
Once the internet became the e-commerce powerhouse today, everyone started selling clothes, items, art and created a business from their work on various websites. Many artists sell their work on the internet because they can set the price. If you want to expose your pictures to an art gallery, you have to negotiate it. Promoting your photos online increases the value of your art by exposing them to people. Let’s catch sight of how you can do marketing online!
1. Marketplace sites
One of the most popular sites where you can market your photography business is Fine Art America. This platform manufactures your images as prints and brands your pictures on various items. This site gathers photos from worldwide photographers and prints them on t-shirts, mugs, pillows, etc. All you have to do is to upload the images and choose the items you want to sell. Easy-peasy!
If you are interested in selling your art on many sites, you can consider Etsy, Redbubble, Society6, Art Web, and Zazzle. These platforms are very similar and a great way of selling your pictures online. The quality of printing on these sites is high, and they use keywords for better optimization. Upload your images and let the professional take care of prints.
What’s more, third-party websites are a good way to sell your pictures. Shutterstock is a popular e-commerce website in the stock photography industry. This company accepts contributors from all over the world and helps you make a career with your photos. Look for as many sites as you can to promote your images, and money will come.
2. Create your website
Selling your photography prints on marketplace sites may not give you the amount of money you were expecting. That’s why many photographers choose to create a personal business website where they sell their work. More, you can have more control over branding and building your community. You have direct contact with your customers and manage your business according to your preferences.
There are many sites to market your photography business and earn money from it. WordPress is one of the best websites to make an online photography portfolio, share and sell your pictures online. Why? Because it has a lot of functionalities, themes, filters, layouts, and many plugins that can make your work easier and help you customize your image galleries.
Here comes Modula, the most user-friendly WordPress Gallery plugin that will give you a stunning portfolio and will attract many customers. This plugin is the perfect comrade in creating a community and sell your pictures online. Speaking of functionalities, with Modula, selling photography prints has never been easier.
Over 70,000 users trusted Modula and started their photography business with this Plugin. Using this plugin, you will be able to customize your images. You can drag and resize your pictures, mix photos and videos, zoom in and zoom out, sort galleries with filters, add social media sharing icons, and integrate them with Pinterest, Instagram, and many other features. Find out more about what Modula can offer by installing this plugin. Follow the next steps!
Install Modula Image Gallery
In the WordPress repository, go to Plugins > Add New and find Modula Image Gallery plugin. After that, make sure you activate it by clicking on the blue button outlined below.
Add a new Modula gallery
Go to Modula item and click on Add New to create your first image gallery. Now you can start uploading your images and change your gallery’s settings. Let’s move on!
Name your gallery
More, name your gallery and use a descriptive title to find your galleries quickly when you will have more. Also, you can change it whenever you want.
Upload images to your first photography gallery!
Sort your pictures, upload them, and don’t forget to click Add to gallery. It may surprise you, but you might forget when you start choosing your stunning pictures.
Next, you will see your pictures in the gallery edit section as you can see in the image below:
Well, Modula is the most straightforward plugin to use, and it has a lot of features. You can drag and drop your pictures and get crazy with these functionalities. Arrange them according to your preferences and create an impressive image gallery.
Publishing and inserting your gallery
After you customise your gallery, click Save Gallery. Now, everything is sorting out and you can start share your image gallery.
As seen above, you will find the shortcode and the copy link in the gallery edit area. Now, all you have to do is to copy and paste the shortcode wherever you want to publish your gallery.
As an alternative, you can use Modula’s Gutenberg block to insert galleries.
Inserting Modula Galleries into Posts using the Gutenberg Block
Just type /modula and then choose your gallery from the dropdown. Or you can click on the Modula icon and insert the gallery. Simple as that!
Customise your first gallery
As you can see, Modula plugin has a lot of features that will offer you an easy way to create a skilled portfolio. Be sure to take advantage of every these customisation options and start your photography business without thinking.
Install Modula plugin and you will see results coming in time. Don’t miss your chance and market your image galleries.
3. Social Media guru
Besides creating your website, you can also start a photography blog where you can write photography related posts. To grow your business and earn money from it, you have to promote your work and make yourself known. Your first year will be occupied by showing people your skills. Share your pictures and your site on social media platforms. Instagram is a good opportunity to promote your photographic work. And Facebook, Pinterest as well. Here you can organize photography contests and giveaways. More, you can collect email addresses and host email marketing campaigns. One more way to create a community and make your work heard. Social media can boost your business!
Setting an equitable price
As a beginner, you are probably wondering what the best price to sell your pictures is. Well, it depends on many factors, and you have to consider all the expenses you will incur. If you are selling photography prints offline, you need to consider the printing costs, packing, and shipping costs. Also, if you want to deliver your services worldwide, international costs are up to you. Know your expenses! Once you sold a few prints, you can decide on a set price. Though, you can do a little research and find out the fair price for selling photos.
Some pictures may catch people’s attention very well and might be ordered in large numbers. Take advantage of the moment and print as many as possible. If a picture has a good sale, print it unlimited and earn money from it.
Furthermore, sell your pictures in open editions and limited editions. Open editions are unlimited pictures with a lower price, and limited editions are in small numbers at a high price. Often, limited editions are more special pictures with a shade that attracts more customers. You will see it. Once you grow your business and sell many pictures, it will be easier for you to set a price for your photos. Everything has a begging and an end.
- Create a stunning portfolio to attract customers.
- Find a quality printer to get high-resolution pictures.
- Search for a masterful print shop and ask for a test printing.
- Your pictures need an impressive frame.
- Attend galleries and art faires with the body, not just with the pictures.
- Choose various items to print your images on them.
- Market your business on different e-commerce websites.
- Build an online store by uploading your photos.
- Start a photography blog by posting related content.
- WordPress and Modula are the perfect matches for selling photography prints online.
- Become a social media guru and promote your work on all the social media platforms.
- Set the price of your photos according to the expenses you have.
- If a picture sells well, prin it indefinitely.
- Juggle with the open edition and limited-edition pictures.
There are many ways of making money from your photography business. You can sell pictures online by creating your website or on e-commerce sites, and offline by printing your images on various items. Once you find a niche and the world will assign you a certain photography style, selling your photos won’t be a problem anymore. Customers will buy from you, money will come, and photography will become a part of you. You will combine the useful with the pleasant, and you will be able to see photography as a hobby and a job. Be confident and show the world what you can shoot.
One thing I consider important is that you can create a community. People will appreciate your art, trust you, and become loyal to your skills. Promote your masterpieces with Modula and customize your image galleries to fascinate the universe. Dream big and love what you do. Selling photography prints can be a good way to see that your work is admired and has a significant impact on people. If you do things right, you will be able to increase your business and your community. What can be more delightful than a valuable job?