The Guide to Becoming Successful at Freelance Photography

The opportunity of being able to run your own business is similar to becoming a freelance photographer. It’s one of those dreams. Who doesn’t want the freedom of no longer having anyone looking over your shoulder and telling you to do things?

Freelancing and running your own business isn’t easy. Getting started can be tough. As a freelance photographer, you’ll definitely start out working long hours. You’ll realize how lonely it is to not have anyone to have lunch with, and miss the stability of a weekly/monthly check. But if photography and freelancing are the only two things you can picture yourself doing, you’ll be willing to do everything it takes to be able to self-sustain yourself and grow your successful freelance photography business.

Be sure to save this list and come back to it frequently to remind yourself what you need to improve on!

Table of contents
What is the definition of freelance photography?
How to become a freelance photographer
Purchase quality equipment
Create a stunning freelance photography website with an engaging daily blog.
Build a strong, eye-catching freelancing photography WordPress portfolio
What if I don’t have enough pictures to build my website with?
The freelance photography jobs that challenge you are the most important ones you need to do.
The “What is your budget?” dilemma.
Don’t keep your clients waiting.
Keep track of what needs to be done.
Track and schedule your time.
Separate your personal life from your work life.
Stick to a consistent schedule
Dealing with low-energy days.
Figure out who your ideal client is and where freelance photography jobs are supposed to come from.
Overpromise = Underdelivering. Don’t do it.
Speed (and why I use Lightroom.)
Never stop creating

What is the definition of freelance photography?

There’s no out-of-the-dictionary definition for freelance photography, but let’s start by trying to figure out what a freelancer is. Usually, it is a self-employed person who provides services on a contract-based arrangement. It’s true that this person can be represented by a company or temporary agency that resells freelance services to potential clients, but they are not employed per se by such an entity. 

You may have guessed by now what a freelance photographer is and does, but just for the sake of it I’m going to present you with a few benefits of trying this out: 

  • You can be your own boss because you’re… self-employed, remember?
  • This allows you to create your own schedule. 
  • Pick the clients and projects you what to work on.
  • It’s not possible from the beginning, but there are quite a few freelancers that work while traveling and enjoying a nice vacation while doing what they like most. 

How to become a freelance photographer

Now starts the real talk. There’s no recipe to success, but there are steps you can follow in order to get closer and closer to becoming a successful freelance photographer. It’s important to keep all the things we’re going to tell you about in mind because all of them add up to the final result, which is a career as a self-employed professional. 

You’re not going to get everything right from the beginning – and that’s the beauty of it. You get to try things out, see what works and what you like, understand the market and its requests, meet all kinds of people… It’s such a beautiful journey that you’re going to remember once you get where you want to be. Just be persistent, do your best, don’t be afraid to ask and find out things, and have fun on the way. Not let’s get to the more serious part where we give you the ingredients of a delicious career path – you just have to mix them according to your taste. 

Purchase high-quality equipment

Quality equipment significantly augments the quality of the work of a freelance photographer and enhances your level of confidence when performing in the field.

The average cost of a high-end professional camera is about $2400. However, you might not need the most expensive camera. Find anything with high-quality features (i.e. quick frame rate for action, high MP count, and large portrait sensor) that is adapted to your niche. A popular camera for freelance photographers is Canon EOS Rebel SL3. Another good option, at slightly higher price tags, that also features a burgeoning lens is Panasonic Lumix GH5.

You might wish to add telefocus lens and a separate flashgun. A tripod is essential whether you are shooting landscape or paintings, and for the latter, a remote trigger is vital. 

If you wish to impress your potential clients with on-the-spot samples or even perform the whole printing process in-house, you might also benefit from a professional printer. It might, however, make more sense to defer this to a printing professional in the early days. This will decrease both your mental and physical workload, leaving you more room for acquiring more clients and improving your skills.

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Create a stunning freelance photography website with an engaging daily blog

Your website is going to be at the forefront of your photography business. It will, without a doubt, be the place where most people will judge you when they are considering hiring you for a job as a freelance photographer. So effort and/or money invested here is definitely worth it. Spend some time carefully selecting the images you wish to showcase on your website. Don’t just show as much work as possible. You are only as good as your worst photo, so in this case, less is really more. It’s true that you want to make money, but you should take all the necessary steps before getting there.


If you’re just starting out as a freelance photographer (as I will assume all throughout this article), you might not have a website ready to support all your big plans. So you’ll have to create one. I know that it sounds like a lot of work, but it will pay off in the end. And you’ll also learn some new skills that will be very useful in the future. So let’s see what this is all about, from step one. 

To create a stunning website for your photography business, you need a good web hosting provider and an excellent website builder that will allow you to start your work on the right foot. What you need to know is that there are multiple types of web hosting, as well as a bunch of web publishing software that we trust. These can be chosen according to your experience in working with such tools and, of course, your budget. You get three alternatives for web hosting:

  • shared hosting – you’ll use a server that hosts multiple websites, most likely owned by different people if you have a not-so-complex website and a small budget to start with;
  • managed hosting – it’s a bit more expensive than shared hosting, but you can opt for a more complex type of website without having to worry about updates, security, speed, and so on because someone else will manage them for you;
  • self-managed hosting – this is for experienced people that know how to handle everything from content to back-end settings. Maybe some of you have the knowledge, but I strongly recommend focusing on the content you’re providing for your audience rather than dealing with things that will only take up your time. 

For the part where you actually start building your website, we recommend WordPress, as it’s super easy to implement and use, and you have access to all types of plugins that can make your website look stunning and professional – but we’ll talk about that a bit later. You can read more about WordPress and how it works because it’s important to know what you’re getting into from day one.

Don’t forget that there’s always the option to advertise your business on social media as well. Just share your blog across different platforms and groups that could be interested in what you’re doing.

Build a strong, eye-catching freelancing photography WordPress portfolio

Now that we’ve done all the talk about creating a beautiful website where you can display your work so people can be mesmerized by it and contact you. But how can you do that? It’s not enough to have a blog and throw some photos here and there – you need to be structured and organized.

Use this guide to help you get started with your photography WordPress portfolio.

Showing people your best pieces will make them see that you take things seriously because you spend time carefully displaying what you love to do. Here comes the part where we tell you our little secret. And that is Modula, an amazingly user-friendly, intuitive, and responsive plugin that will help any freelance photographer achieve what you want in a very short time. 

The benefits of using this plugin are countless, but what you most need right now is to have a way of showing off what you do best. So create a portfolio with Modula and prove to people that you are a trustworthy professional. And the good news is that you can use this plugin to create as many galleries as you want on your website (and you also get to filter them, so they are more organized and easier to find). This way, you can send the message that you’re in for the big game and you can take challenges. 

Designed to showcase your freelance photography portfolio in its shiniest version, Modula has everything you could need when it comes to features:

With a ream of gleaming 5-star reviews, you have plenty of reasons to consider Modula as the primary choice if you are looking for a WordPress gallery plugin. The creation of WordPress galleries with Modula is much easier and quicker than with the uncomfortable and limited functionality of the core features incorporated in WordPress.

💻 We also have a step-by-step guide for creating an online portfolio that includes Modula as a solution. Check it out and find out more!

What if I don’t have enough pictures to build my website with?

If you’re just starting out and thinking “Well, I don’t even have much to make a website with”, it’s time to set up some photoshoots with friends and family. You won’t make money from day one, but it will come. Reach out to aspiring models who are willing to work in exchange for free photos. This is the best way to obtain experience without the apparent pressure of a paid job. And as long as the work you produce is of a high standard nobody will care if you did it for free. Clients will look past that. All they’ll see is whether your ability as a freelance photographer is a good fit for them.

Unfortunately, what commonly happens when photographers who love taking pictures start a freelancing photography business is that they stop taking pictures. You’re going to end up spending so much time getting jobs, finding clients, and taking pictures for clients that it’s easy to lose a passion for photography. Use a daily blog that you update consistently as a form of accountability. That will force you to show up every single day, keep shooting things you love, and continue flexing that creative muscle of yours. With some hard work, you’ll be able to add some personality to your website. Build a steady community of people that are interested in your work which will make it easier to attract new potential clients.

There are some great tools that can be of great help when it comes to this. For example, there are plugins that help you build an online photography portfolio. This is something you should definitely prioritize when starting your business. You can also create pages that serve as a portfolio on social media – it’s not enough and you should definitely have a website as well. But creating an Instagram page where you post your work will reach people in no time. Social media works wonders sometimes!

The freelance photography jobs that challenge you are the most important ones you need to do.

I love taking pictures of other people and in public. But the havoc caused by the movement of people and the difficulty to control what was going on in the background always made street photography a challenge for me.

If you don’t take on difficult jobs you’ll never learn and grow as a photographer…

If you’re just starting out as a photographer, it is likely that you will be offered jobs that will scare you at first. Just keep in mind that the jobs that scare and challenge you the most are the most important ones because they won’t be nearly as daunting and allow you to improve for the second time a similar client comes along. Don’t be intimidated and try to experiment as much as you can. It’s true that you want to make money, but it doesn’t mean that it should be earned the easy way. After you’ve gained some experience, you’ll see if you want to find a niche such as portrait or landscape, or even wedding photography.

Even the best photographers in the world were once scared by certain jobs, and most still are.

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The “What is your budget?” dilemma.

Figuring out how to price your work in any industry can be both difficult and annoying, even more so as a freelance photographer and especially if you’re just starting out and aren’t so confident about your work. I still find it somewhat difficult to discuss the prospect of payment options with clients over email let alone in person. How are you supposed to know how much a client has to spend? You wouldn’t want to underbid and look inexperienced or sell yourself short, but you don’t want to overbid and lose the job. Research how much you’re supposed to charge and be fair about this. You’ll make money, but you should not try to fool your clients.

The question you need to ask to keep the situation under control is “What budget are you trying to work with here?”.

I think it’s unprofessional to quote prices or an hourly rate upon a first meeting even if it’s just to give the client an idea. The best way to handle this is to use the opportunity and information that a potential client has given you after asking you the above question to evaluate and figure out the right price. Make sure to discuss everything about a project in detail before you agree on a price and sign a contract. Not doing this will be the most annoying and time-consuming mistake that you can make when starting out.

If you don’t take the time to set out what is included in your package or in the price that you’ve set, the client will always ask for and expect more turning what should have been a profitable job into a never-ending job in which you’re too afraid to ask for more money.  If someone asks you to go above and beyond what was originally planned, don’t be scared to explain that this would require an additional payment.

Don’t keep your clients waiting.

If you’re fortunate enough that someone contacts you looking for your services, the chances are that they spent time looking at your website and vetting you for the job. Be sure to get back to them while you’re still at the top of your mind. This is how a professional photographer does things. Even waiting a day and e devastating, because a client may have reached out to 25-50 other photographers at that time and completely forgotten about you. Get the dialogue going as quickly as possible so they stop looking elsewhere… Being a freelance photographer is not easy, but it’s worth it if you try hard enough.

Keep track of what needs to be done.


Lists are extremely important. If you don’t plan what you’re going to do in a day, then chances are you won’t be able to reach your goals and targets by completing the series of tasks required to reach them. Especially with freelancing, there is always a lot of random stuff to keep up with including things you won’t feel like doing and end up procrastinating. Putting tasks on a list will make sure you don’t forget about them and at least you can take some pleasure out of ticking them off of your list! It may sound difficult at first, but these are the steps you need to take in order to become a freelance photographer.

I’ve never been a huge fan of making notes on tangible pieces of paper because they always end up getting lost or worse ignored. There are tons of productivity tools you can take a look at – one of my favorite ones being Trello which makes it really easy to keep track of ongoing tasks.

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Track and schedule your time.

Track your time. This is an extremely difficult thing to do, especially if you love reading and watching things on the internet. While there’s certainly nothing wrong with reading informative websites related to freelance photography or your work as a freelance photographer, it fragments your attention. Try and set aside specific times to do things like surfing the web during downtime, like in the morning during breakfast and at lunch. Becoming a professional photographer can be time-consuming, but it’ll be worth the effort.

If you have trouble with particular websites with this, use a Chrome extension like this one to help you stay on top of what you’re actually spending (or wasting) your time on.

Separate your personal life from your work life

Yeah right. When you become a freelance photographer, things change a little. I mean, good luck with that, but I’m of the opinion that if you care about what you do whether you work for someone or for yourself, there’s no such thing as personal life or time off. But that doesn’t go to say that that’s the healthy and right way to live, so do your best to separate your personal life from work even if it means you have to schedule downtime with friends and family. It’s important for your freelance photographer job to have a balanced way of mixing things.

If you love what you do, you’ll end up living to work rather than working to live.

Freelance photography is even suitable if you’re someone who travels a lot – if that sounds like you, take a look at these travel jobs we think you’ll love.

Stick to a consistent schedule

Just because you work at home, don’t fall into the trap of not taking care of yourself. Just because you work for yourself, doesn’t mean you aren’t a professional. Wake up every morning, shower, get dressed, eat breakfast, and start work.

Not every day will be or should be equal so the times can vary but don’t use the fact that you work at home as an excuse to spend the day in the same clothes you slept in. Try your best to work and sleep the same number of hours and at the same time every day. You will have much more energy and get much more done if you keep the same early schedule every day.

Remember: It’s not only about working the most hours in a day but it’s also about doing the most work in those hours, especially if you’re running your own freelance photography business.

Dealing with low-energy days.

Everyone has low-energy days, it’s perfectly normal. Sometimes having someone to pressure you by looking over your shoulder can be a good thing to prevent you from having those days. If you want to become a freelance photographer, you’ll be able to handle these things differently.

If you’re spending hours on end retouching photos in Lightroom, you’ll just end up seeing a reduction in the quality of your post-processing work. Besides consistent exercise and a gallon of coffee, learn to take a break when you need one. Taking an hour out of your schedule isn’t going to be the end of the world. You’re still a professional photographer AND a human being as well.


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Figure out who your ideal client is and where freelance photography jobs are supposed to come from.

Contacting potential clients (prospects) to introduce yourself (and share a link to your website) can go a long way, especially when you want to become a freelance photographer. Take time to think about where you would like your jobs to come from and figure out the best ways to reach those people. It can help to define an ideal/dream client before doing this because it’s difficult to target someone you can’t define. These things might sound scary now, but once you get used to being a freelance photographer, things will seem easier.

Connect with the owners of popular blogs about photography to see if they would be willing to feature your work. Approach them with the idea that their readers might be interested in your work, and if it is good enough, they’ll often be willing to do this without asking for money. As long as you’re offering them the content of value that they can use for free on their website, they’ll be happy to return the favor by giving you some exposure.

Related: Read The Best Ways to Market your Portrait Photography Business

You need to have a freelance photography business plan.

Overpromise = Underdelivering. Don’t do it.

Just because you think it’s going to be easy for you to finish a freelance photography job quickly, don’t say that you can finish it by tonight. You never know what will come up, and definitely shouldn’t do anything that could potentially sacrifice the quality of your work and hurt your image as a freelance photographer. Give yourself more time to work on projects and in the off chance that you do finish something earlier than expected, it’ll be a nice way to surprise the client with your efficiency. Being a freelance photographer means that you have to take care of everything by yourself. So promise just as much as you can do.

Speed (and why I use Lightroom)

As a freelance photographer, being efficient is extremely important. Over time as you use Lightroom more often you’re going to learn the keyboard shortcuts and the program will really transform the speed at which you’re able to edit and deliver your work.

If you don’t already use Lightroom, it’s the best tool for your freelance photography business that you can spend your money on, and even if it seems daunting to learn, it’s really worth it in the end. Anyway, if you’re not comfortable using Lightroom, there are a lot of photo editing software programs that are beginner-friendly.

Never stop creating

Just because you think you’ve reached a point at which your work is of a high standard doesn’t mean you should stop learning. You make money and you can call yourself a professional, but you should never stop learning. There will always be things you can improve on and if this isn’t photography specifically, spend the time learning how to edit better/faster in Lightroom because that directly affects the quality of the work that you end up delivering to clients. If you want to be truly successful at freelance photography, you need to realize that you’ll never stop learning new things and evolving as a photographer. All the freelance photographers that gained notoriety did the same. And if you want to become a freelance photographer and also be successful, you should always stimulate your creativity.

Don’t hesitate to invest in getting a Lynda and/or Kelby training account. The return on your investment will be unimaginable. In case you haven’t come across them yet, those are both educational, video-based resources taught by highly-qualified teachers.

Lessons are split into 5 or 10-minute videos so you can watch them and pick the lessons and skills that you want to focus on improving. is more focused on the computer side of things, with an enormous amount of Photoshop, Lightroom, and web design lessons. On the other hand, Kelby Training is more focused on actual photography (and Photoshop).  

Both are incredible investments that will help you become a successful freelance photographer…

Believe in yourself – Conclusion

Being a freelance photographer is difficult, but it definitely isn’t impossible. Believing in yourself is the first step, just put yourself out there. You’re bound to make mistakes (hopefully not often) as do all freelance photographers, but stand right back up again and learn from those mistakes so you never make the same mistake twice. Building a successful freelance photography business won’t be easy but if you enjoy it – it will definitely be worth it in the long term.

A trick that you should use is trying to contact other freelance photographers for advice and tips. Try going on forums or groups on social media where you can meet such people.

And keep in mind that when the going gets tough, the tough get going. So, I guess it’s time to get going.

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Cristian Raiber
Cristian Raiber

Self-taught entrepreneur with a deep passion for learning, understanding human nature and what drives businesses forward. Our products are being used by over 500,000 users, daily.

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