Home » WordPress for Photographers in 2023 (The Perfect Match?)

WordPress for Photographers in 2023 (The Perfect Match?)


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WordPress officially powers over 33% of the internet, and it’s clear why. Creating anything from a simple static website to an entire e-commerce store has never been easier. In this post, let’s examine why WordPress is the perfect match for photographers.

WordPress Market Share / Usage Statistics from W3 Techs

What things should I consider for my photography website?

As a photographer, I bet you already have a vision and an aesthetic sense. You should design your website most charmingly and creatively possible for your target audience.

Photography portfolio
Create your photography website

To create a fantastic photography community and promote your work correctly, I’ll give tips on what your photography website should look like.

Find a niche

If there is a genre of photography that you are already specialized in, choose the best pictures, and add them to your photography website. Find a niche and show your vision to the world.

Though, suppose you have more perspectives and specialize in many kinds of photography (macro photography, street photography, wedding photography, etc.). In that case, you can categorize your site and create multiple image galleries. Refrain from mixing your pictures because you will make a mess!

Legally correct

Well, you will create a photography website, but how can you ensure your work will not be stolen?

No worries, we’ve got you covered! You can watermark your photos and create your logo.

To prevent your images from being stolen, add a watermark to every picture you post. There’s more. You can create password-protected galleries to stop online theft.

However, there will be times when people will download your photos and use them. Add your photography site licensing information if someone does this without your permission. You are the body of laws!

Customize your photography website

Once you choose your niche, you need to make sure you organize your galleries properly.

Create a user-friendly interface for your photography website, structure your galleries, create groups of pictures, and add beautiful photography WordPress themes to make your site more appealing. People will stop by if you take care of your photography website.


If there’s one thing I know for sure is that people want to see pictures with high visual clarity. Nobody likes pixels or small-size images.

Do you want to grow your photography website? Ensure your pictures are high-quality, and you will be seen as a professional. That’s what you want. Right?

Contact info

Once you create a website, you can add more pages. So, your photography website should contain a page with your personal and contact information.

Add your name, email, phone number, and the link from your Instagram, Facebook, and Pinterest pages. People will want to contact you and ask for your services. 

You can also create a contact form using the most user-friendly form builder plugin, Kali Forms.

Up to the minute

Things change quickly with each passing day, so make sure you are always current. Keep your website updated and add new portfolios or new pictures to your portfolio.

Also, I advise you to create a photography blog to post tips on photography, perspectives, gear, and so on. Be à la mode and find out what the interests of your community are. Your community needs you and your skills.

Is WordPress an up-to-scratch match for a photography business?

Since everything happens in the digital world nowadays, people are more willing to buy stuff by ordering them online. Many photographers post their photos on social networking sites like Facebook, Instagram, and Pinterest.

However, if you want to be one step ahead, start creating a photography website, and promote your work accordingly.

But why should you use WordPress to enhance your work? WordPress started as a blogging platform and became the most powerful website builder and CMS (content management system).

WordPress for photographers
Build your photography portfolio

When it comes to features, this platform wins the prize. It has a lot of plugins for different needs, breathtaking photography, WordPress themes designed to colorize your website, an easy-to-manage interface, frequent updates to suit your needs, and a search engine that loves to optimize your website.

You can also search for photo editing WordPress plugins to beautify your masterpieces and make them more visually appealing.

Moreover, WordPress has the best hosting plan for photographers to create impressive image galleries and portfolios. I could list many more features, but I will let you discover them.

Is it worth selling my work with WordPress?

A million times, yes! WordPress is the most popular website builder, where people create stores to sell their work. Why? While venturing through its features, you will see that WordPress has everything you need to start selling your photographs.

WordPress for photographers
Earning money by selling with WordPress

It is easy to use, flexible, search engine optimized and has a ton of amazing plugins designed to keep up your website.

Referring to your photography website, you will need a tool to help you customize your photographs to attract as many people as possible and create a photography community. Here’s a tip for you!

Have you heard of Modula? This tool is the most user-friendly WordPress Gallery plugin, bundled with many features and a drag-and-drop page.

Are you ready to take your photography skills to another level?

10 Awesome Photographers That Use WordPress

The first photograph, Joseph Niépce’s “View From the Window at Le Gras,” was taken nearly 200 years ago.

It took Niépce 5 years of research, many failed experiments, and around 8 hours of light exposure to take that picture, but he did it.

So what’s your excuse?

You probably have the right tool in your back pocket to take stunning photographs practically whenever you want.

Your handy old smartphone there probably has a better camera than that DSLR one you bought a few years ago. You already have everything you need, so what’s stopping you?

Maybe you lack inspiration? This wouldn’t be surprising because that’s a common problem among aspiring artists. Whatever the case may be, we’re here to help.

To inspire your inner artist, we have ten amazing photographers that use WordPress to power their websites and share their artwork with the world.

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Timothy Allen of HumanPlanet.com

WordPress for photographers
Timothy Allen’s Website (Powered by WordPress)

Who’s the artist?

Tim is an English photographer best known for his work on BBC’s landmark Human Planet series. If you don’t recognize his name, browse his website, and you’ll probably realize you’ve seen some of his work before. 

How does the site look?

Although the -site looks a bit corporate at first sight – it was put together in conjunction with BBC, after all – it still has a fun feel.

The top of the front page features a fast-moving slideshow. You can find Tim’s latest articles directly below the slideshow, and at the bottom, there are links to articles on subjects ranging from travel to tutorials. The front page is there to wow visitors from the get-go and helps them navigate the site without any problem.

How will it inspire you?

If you’re interested in traveling and documenting different cultures worldwide, Tim’s website might provide the right inspiration. Moreover, its straightforward design will show you that simplicity can be highly effective.

Markus Huth of MarkusHuth.com

WordPress for photographers
Markus Huth’s Website (Powered by WordPress)

Who’s the artist?

The second artist on our list is Markus Huth – a man of many talents. Besides the obvious, he’s also worked as a journalist for many years and studied archeology and history in Berlin and Moscow.

Markus has traveled to many distant regions and captured some of the more fascinating scenes he witnessed on the road.

How does the site look?

The site perfectly uses a Full Frame WordPress theme and gallery display options. The black-and-white color scheme helps some of Markus’ work pop out—moreover, the site benefits from several customization options the WordPress theme offers.

How will it inspire you?

If you don’t like to brag too much, take a page out of Markus’ book and let your work do all the talking. The WordPress theme he used allowed him to put his work front and center and help the visitor become familiar with some of his chosen works immediately.

Les Forrester of Photography by Les Forrester

WordPress for photographers
Les Forrester’s Website (Powered by WordPress)

Who’s the artist?

Les wasn’t always a photographer. He had a successful career in the motor industry for quite some time. However, his passion for photography was always there.

Fifteen years ago, he moved from his hometown in Yorkshire to Wakefield and took up photography full-time.

How does the site look?

The website is a masterpiece of simplicity. The background is entirely white, which helps the pictures stand out from the first moment you look at them. Clicking on an image leads you to a specific gallery that contains other photos from the same collection.

The navigation bar is placed neatly above the pictures and will help you learn more about the artist, history, and work.

How will it inspire you?

Mister Forrester mainly deals with landscapes and architecture. Over the years, his work was featured in many magazines, and he grabbed a few awards!

His site will show you that you should display some of your best works first to grab the attention of your viewers at first glance.

Thomas Schuppisser of Thomas-Schuppisser.ch

WordPress for photographers
Thomas Schuppisser’s Website (Powered by WordPress)

Who’s the artist?

Thomas Schuppisser has taken pictures of corporations worldwide for almost a quarter of a century. He is an expert in researching, planning, and organizing photoshoots in any location imaginable.

From cold mountains to hot desserts, Thomas has seen it – and, more importantly, photographed it all.

How does the site look?

This is another simple website – it may be the most plain-looking one featured here – but that doesn’t make it less effective. It consists primarily of pictures taken by Thomas with very little text.

This may be strange for any other type of website, but since this is photography we’re talking about here, it gets the job done.

How will it inspire you?

By not taking away any attention with poorly written text, you can let the visitor decide what they think about your work. Like we said before, if you’re an artsy type, you may want to let your work speak instead of you.

Tom Robak of London Wedding Photographer

WordPress for photographers
Tom Ronak’s Website (Powered by WordPress)

Who’s the artist?

Let’s get back to the commercial sector again. Like many before him, Tom Robok worked in the corporate world for several years before he realized he needed to feel fulfilled by his work. He turned to his first love, photography, and hasn’t looked back.

He may be a wedding photographer, but his work is more than just taking same-old, tired photos of couples before the altar.

How does the site look?

Even though the website displays the pictures on the front page, Tom was aware that the website’s primary function was advertising his business.

Therefore, you can easily find pricing tables on almost every page. Robak also has fantastic call-to-action incentives throughout the website.

How will it inspire you?

Even if you want to work as a commercial photographer, your work mustn’t be watered-down. Tom takes pictures of interestingly-looking people at the wedding and always uses exciting locations to make the moment more memorable.

Lucía Correa of Retoque Digital

WordPress for photographers
Lucia Correa’s Website (Powered by WordPress)

Who’s the artist?

The only lady featured today is a multi-talented person. Besides her extensive work in fashion photography, Lucía also works in the 3D rendering and audio editing sectors.

She has been a frequent collaborator of the Editorials Atlántida and Televisa for many years, and five years ago, she joined the team of photographers Franco Musso and Luciana Wal.

How does the site look?

Finally, we have something more complex and modern for you. You’ll notice the elegant and colorful grid design when you visit the site.

Furthermore, the masonry grid allows the photographer to highlight specific pictures without adding elements that would only distract from the minimalist design.

How will it inspire you?

If photography is not your only passion, you can easily combine it with your other talents with the help of your website.

And if you want to get more traction on social media, you can do what Lucía did and place social share buttons below every image featured on your site.

Max Sukhomlin of Soul-Focused Photography

WordPress for photographers
Max Sukhomlin’s Website (Powered by WordPress)

Who’s the artist?

Max has been working all around Russia and the world since 2004. He captures everything from people to cityscapes with extreme attention to detail, which you can see from his diverse portfolio featured on the website.

How does the site look?

Some people like to put their best work front and center. Not Max. When you visit his site, you’re immediately greeted by his cold, black-and-white stare in extreme closeup.

This may be jarring to some people; however, for many visitors, this provides a chance to start becoming familiar with the artist’s personality from the second they visit the site.

How will it inspire you?

Don’t be afraid to share your personality. Max is a photographer-for-hire; however, you can catch glimpses of his personality at every step.

Sometimes, putting yourself out there can help you forge a “relationship” with your visitors without communicating directly with them.

Stéphane Legrand of Stéphane Legrand Photography

WordPress for photographers
Stéphane Legrand’s Website (Powered by WordPress)

Who’s the artist?

Stéphane Legrand is probably the least-known photographer here. However, that doesn’t mean he’s not talented or will stay “underground” for long.

He makes stunning time-lapse videos – check out his videos of Paris, New York, and San Francisco – and works as a commercial photographer.

How does the site look?

Possibly the best feature this website offers is the header video you see upon entering.

Stéphane’s header shows off some fine aerial photography that will immediately grab the visitor’s attention. And the text overlayed above gives you a list of the photographer’s services. Each section can be navigated from the menu at the top of the page.

How will it inspire you?

Sometimes, you must go the extra mile to grab people’s attention. Let’s face it, most of us have a shorter attention span than a goldfish – google it; it’s a fact – so you may want to use every trick in the book to make people pay attention to your work.

Hamish Robertson of HamishRobertson.com

WordPress for photographers
Hamish Robertson’s Website (Powered by WordPress)

Who’s the artist?

Hamish has spent more than a decade living in New York and working as an editor and art director for world-renown publications like CITY Magazine, Vanity Fair, and GQ.

His photographs have appeared in magazines like the New York Times, The Guardian, and Playboy, to name a few. The guy is well-known in the business, is what we’re saying.

How does the site look?

This may sound funny to any of you who doesn’t have much experience with design, but this website is a perfect example of a perfectly-designed sidebar menu.

Trust us – this simple feature can make a site stand out by drawing attention to some of the most important links you can have on your website, including your contact information and portfolio.

How will it inspire you?

You can easily find Hamish’s store on the site. Like many people on the list, Hamish sells his work through his website.

If you want to make money off your work, you don’t want to come off as too pushy, but you also need to help your customer-to-be to find a way to purchase some of your work. If you want to see a perfect balance, make sure to check out Hamish’s website.

WordPress for Photographers = 🤯

WordPress is the ideal content management system if you’re trying to create a unique website for your photography portfolio.

With over 58,000 plugins and stunning photography themes you can use to customize your website to your liking, creating something to stand out has never been easier.

In this post alone, we’ve already seen ten stunning photography websites – all of which use the power of WordPress to their advantage. Start making good choices and grow your photography business with WordPress.

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6 responses

  1. Eden Avatar

    There are so many WordPress photo gallery plugins available, but the problem is that most will either slow down your website, or they’re extremely difficult to use.

    1. Alex Panagis Avatar

      Hey Eden! 👋

      Thanks for taking the time to leave a comment. We agree and that is one of the main reasons we created the Modula Gallery plugin and made it easy for people to optimize their images with built-in image optimization. Let me know if you have any other questions…

  2. David Vickers Avatar
    David Vickers

    Which are the best plugins for a sports/wildlife site that aims to sell prints via a drop-shipper and file downloads for people to print themselves?

    Many thanks.

  3. Jonathan Avatar

    I am an automotive photographer. How will WordPress with with my niche? Also, I am looking to get into blogging as well. Will they both work here?

    1. Cristian Raiber Avatar
      Cristian Raiber

      Hey Jonathan,

      yes, they will both work just fine! Give it a go. You might also want to read this: https://wp-modula.com/the-best-hosting-for-photographers/

  4. silopath Avatar

    I liked how you mentioned that you should try taking pictures on the beach during the sunrise since there aren’t as many people compared to the sunset. My wife and I are wanting to take family pictures for our Christmas cards and we were wondering how we could take great photos on the beach. I’ll be sure to tell her that we should take beach photos during sunrise.

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