How to Watermark Photos – The Ultimate Guide for 2023

Are you a photographer looking for quick watermarking solutions? Stop your adventure! We are here to help!

You need to learn how to watermark your photos. If you’re publishing photos online, one thing is certain: you have to protect those photos and prevent people from sharing them without giving you credit.

In this post, we’ll explain:

  • what is a watermark;
  • how to add a watermark on your WordPress website, on your iOS or Android device;
  • different ways for watermarking your photos on your PC or Mac;
  • more insights.

What is a watermark?

Put simply, a watermark is a logo, text, or pattern that is superimposed on a photograph to make it harder to distribute or copy without permission. But before you can start adding a watermark to your images, you need to decide what your watermark will be. 

Keep in mind that even your watermark should reflect your brand so people can find you online when they come across your photos. A few ways to create watermarks include:

  • Copyright symbol followed by your business name – this is probably the easiest way to add a watermark to your images and is preferred by most.
  • Logo or submark – you can use your logo or submark with reduced opacity on top of your photos. Another popular option.
  • Your name or your business name – another way to create a watermark for your photos is to simply type your business name or your personal name if you’re using it as a business name.
  • Branded pattern – use your brand pattern to create a watermark for your photos or get creative and create a pattern by using the first letter of your business name and geometric elements like circles and shapes.

No matter which type of watermark you decide to use, you’ll need to create it using a graphic design program like Photoshop or Lightroom. These two programs aren’t the only ones out there – in fact, there are a lot of beginner-friendly photo editing tools, some of which are even free!

However, they’re the ones that’ll allow you to export your watermark as a PNG with a transparent background – this is crucial for watermarking photos.

Adding a watermark stamp in WordPress

So now you know what a watermark is and you’ve decided on what it will look like. Now is the time to start adding that watermark to your photos. Let’s start with your website photos first as that’s the prime location for image theft. 

Whether you’re a professional photographer, a photography enthusiast, a blogger, or a business owner, there is no denying that images from your website can get stolen and used on other websites. While a watermark won’t prevent theft, it will reveal the original source of the photo which is enough to discourage some evil-doers in their tracks. 

Watermark your photos with Modula

Luckily, if you use Modula, you can easily add watermark to your pictures thanks to its easy to use interface. The first thing you’ll need to do is enable the Watermark extension under Modula > Extensions. 

Once you’ve activated it, click on Modula and click on your gallery. All you have to do is select the gallery you want to work with and click Edit.

Enabling watermarks on images with Modula
Enabling watermarks on images with Modula

After that, click on Settings > Watermark and toggle on Enable Watermark. You can select where the watermark will be positioned on the image as well as set the margin around it. Then click Save changes. 

As you can see, if you need to watermark your images, Modula allows you to add custom watermarks in a straightforward way. So, make sure you take advantage of this WordPress plugin.

Now that you’ve found out how to add a watermark to your images using WordPress, you might also want to take find out how to sell your photos online for money. As a photographer, this could become a passive, sustainable, income alternative.

Watermark photos using Adobe Lightroom

If you’re a professional photographer, your website is probably not the only place where you share your photos. In that case, you can take advantage of the tool that’s probably a part of your workflow already. Simply use Lightroom to watermark your images before exporting & sharing them. 

Lightroom will allow you to easily apply a watermark to all of your images at once and it’s easy to do. Here’s how. 

Step One: Creating a watermark in Lightroom
Creating a watermark in Lightroom

Launch Lightroom and load all the images you want to edit and export. Apply your usual edits and when you’re ready to export the images, follow the steps below to apply the watermark:

  • Click on Adobe Lightroom > Edit Watermarks (or Edit > Edit Watermarks if you’re on a PC)
Step Two: Editing watermarks in Lightroom
Editing watermarks in Lightroom
  • Upload your watermark image and configure watermark settings
Step Three: Setting up watermark options in Lightroom
Setting up watermark options in Lightroom
  • Save the watermark as a preset by clicking the Save button.
Step Four: Saving watermark presets in Lightroom
Saving watermark presets in Lightroom
  • Click Export to export your images;
  • Choose the watermark preset you created to apply your watermark to the photos;
  • Export your photos.
Step Five: Applying a watermark on export in Lightroom
Applying a watermark on export in Lightroom

Besides the fact you can add custom watermarks, Lightroom lets you create watermark text if you don’t have a custom image.

Have fun with Adobe Photoshop and add your watermark

Step One: Adding a watermark in Photoshop.
Adding a watermark in Photoshop.

If you’re using Photoshop to edit your photos, you can easily add a watermark. First, open the photo you’d like to work on using Photoshop.

Then, navigate to File > Open and locate the watermark you’ve previously created. 

Step Two: Opening a watermarked photo in Photoshop
Opening a watermarked photo in Photoshop

Copy your watermark and then paste it onto your photo as the final editing step.

Step Three: Copy the watermark and paste it onto your image
Copy the watermark and paste it onto your image

You can then export it as you normally would. 

Step Four: Exporting watermarked images in Photoshop
Exporting watermarked images in Photoshop

Custom watermarks are the most used, but you can also add a watermark text. So, make sure you watermark photos according to your style.

Handling watermarks on a Mac or PC

Aside from using Lightroom and Photoshop, there are a number of dedicated apps for Mac and PC that will help you watermark your photos. 

PhotoBulk is a photo-editing app for Mac that makes it easy to add watermarks to your photos in bulk. This is a great time-saving feature if you’re dealing with hundreds of photos. You can also edit EXIF data, resize images, and rename them in bulk.

You can download it from the AppStore for $9.99. There is also a lite version of this app that comes with text-only watermarks if you want to try it out first.

Photobulk homepage screenshot

Adding watermarks in photos is relatively easy with Photobulk. Here are the steps:

Step 1: Choosing a watermark type with Photobulk
Choose a watermark type with Photobulk
Step 2: Customizing a watermark in Photobulk
Customize a watermark in Photobulk
Step 3: Applying a watermark in Photobulk
Apply a watermark in Photobulk
Step 4: Exporting watermarked images in Photobulk
Export watermarked images in Photobulk
Step 5: Processing watermarked photos in Photobulk
Process watermarked photos in Photobulk

If you’re on a PC and all you need is a simple watermarking solution, give uMark a try. uMark is free watermark software for Windows that does what it says.

You can choose from a text watermark, image watermark, QR watermark, and more. uMark allows you to watermark 50 images at a time.

uMark homepage screesnhot

And here are the steps to take using uMark:

Step 1: Opening images in uMark
Open images in uMark
Step 2: Choosing the watermark in uMark
Choose the watermark in uMark
Step 3: Setting up the watermark in uMark
Set up the watermark in uMark

If you need more features such as image resizing, compression, format conversion, and more, try IrfanView. It has built-in watermarking features as well as the ability to allow you to take advantage of the batch watermarking process. IrfanView is Windows only and licensed as freeware.

IrfanView homepage screenshot

How To Watermark Photos On iOS and Android Devices

Our last option is to watermark photos on your smartphones and tablets. This is a neat app called iWatermark and it works on both iOS and Android devices. 

iWatermark homepage screenshot

You can add text or graphics watermarks and adjust where the watermark appears, its opacity, and more.

Final thoughts

Creating a watermark and adding it to your photos is a must if you want to prevent your images from being stolen.

🥇 If you want to add a watermark stamp in WordPress, we advise you to use Modula because it is pretty easy to use.

🥈 Being a photographer you surely edit your pictures in Lightroom. So, after you make the right changes, you can easily add your watermark using this software.

🥉 If you choose to add a watermark directly from your computer, you can use PhotoBulk for Mac, or uMark for Windows.

Cristian Raiber
Cristian Raiber

Self-taught entrepreneur with a deep passion for learning, understanding human nature and what drives businesses forward. Our products are being used by over 500,000 users, daily.


  1. Is there any option to change the opacity of the watermark? Or even remove it completely if you do not like how it looks?

  2. @Chris Dreyer – yes, you can change the opacity of the watermark with Modula. No images will be harmed in the process because we create a new, watermarked copy, from the original – which you can always restore.


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