On The Fly Image Optimization with Modula and ShortPixel

Nobody wants Google to hate their website – but everybody wants to use engaging photos, animated GIFs, and image galleries on their website. Websites would be boring otherwise but dont worry. There is in fact a way to do both.

According to the HTTP Archive, almost 60% of the average websites total weight is made up of images. So when it comes to optimizing your WordPress website, images are by far the best place to start if you want to make some massive gains in performance.

Average bytes per page (Image Credits: Kinsta)

At Modula, our goal is to work towards making WordPress both better and more fun to work with. Just like you, we want WordPress to be the most complete and inclusive content management system possible but we also want it to stay as user-friendly as it currently is.

Were extremely excited and proud to be able to announce that weve partnered with ShortPixel.


Starting today all new and existing Modula Basic, Business and Duo users will have access to on-the-fly image optimization powered by ShortPixel and a blazing fast content delivery network powered by StackPath at no extra cost.

This means starting now you can stop worrying about your beautiful photographs, artwork or graphic design work causing your website to load slowly. When enabled, Modula will automatically optimize your images to load as fast as possible by reducing their file sizes, resizing them and serving them from a content delivery network.

The Modula Settings Panel where you can enable optimization

The average content delivery network would cost around $0.29/GB (if not more) per month which means anyone with a website that relies on images heavily could end up paying more than $100 per year for what’s now included with any Modula plan.

What is bandwidth?

Every time visitor views one of your web pages they’re essentially downloading a collection of files from your web server. So, in short, at the most basic level bandwidth describes the amount of data that you can transfer between your server and website visitors.

Hosting companies like SiteGround impose overlooked limits for bandwidth which means if you serve high-quality, high-resolution media content on your website then you will reach their limit eventually.

Once you exceed these limits, you may be forced to pay overages.

One solution would be to use a content delivery network which can cost anywhere between $5-15 per month for up to 100 GB. But, with Modula’s new Speed Up extension – you have unmetered, free access to image optimization and a content delivery network that together will not only help your website load faster but also help you save money on your hosting bill.

Not convinced? Here’s why your website just needs to be fast.

Although optimizing the images on your website is by far the easiest and quickest optimization technique to implement, the proper use of image compression still remains the most overlooked website optimization technique.

  • 40% of website visitors will leave (a.k.a bounce) if it takes more than 3 seconds to load without ever interacting with it.
  • Don’t let your creative content go to waste because if your website’s pages take ages to load, visitors might never even take the time to look at your work.
  • Don’t give search engines a good reason to hate your website and make it rank lower among other similar websites.
  • 32% of online consumers abandon a site and end up not making a purchase if the page takes between 1 and 5 seconds to load.
  • 8 out of 10 people will not return to a slow site.

TL;DR Time matters. Start valuing the time of the people that choose to spend their time browsing your website – by speeding it up.

Kind regards,

Modula Team.

Cristian Raiber
Cristian Raiber

Self-taught entrepreneur with a deep passion for learning, understanding human nature and what drives businesses forward. Our products are being used by over 500,000 users, daily.

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